Pure Gonzo Engineering

Monday, February 08, 2010

X was Larger than the Cost of Recall

I’ll admit, I’m not a strong proponent of American cars, but I also don’t have a huge boner for the Japanese philosophy of design and engineering. Much like many of the people in the company I work for do, and they had a hard time hiding it until now.

Nothing softens you up like a family of four uncontrollably accelerating into a 25 mph curve on a country road.

This whole thing proves that Toyota’s methodology, and the Toyota Production System are nothing special. They just got lucky for longer than their American counterparts. Eventually you’re going to design something that kills someone.

Maybe all the American design and manufacturing firms should stop trying to be like the Japanese and get back to what made us great, innovation and Gonzo Engineering. Take your philosophies and methodologies and go sell them to someone with too much money. Let’s just design some cool shit.



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1 Comments:

  • This post makes perfect sense and I completely agree. As a Manufacturing Engineer, I know all to well about the Toyota way. My old company spent countless time, money and effect attempting to duplicate Toyota methodologies. It resulted in a mass layoff but luckily, no one was killed.
    You make an excellent point with the video clip. It's amazing. Fight Club was way ahead of our time.

    By Blogger Unknown, at 4:56 PM, February 09, 2010  

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